Entertain Tricks: Pom

Consumer Market and buyers Behavior Lec # 4

Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload  lecture no 4 of Principles of Marketing which Sir Abdul Salam Mallah has taught us in class in Muistd.<br />
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<br /><br />Contents:</h3>
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Consumer buyer behavior</div>
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Consumer Markets</div>
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Model of Consumer Behavior</div>
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Characters affecting Consumer behavior</div>
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Cultural Factors</div>
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Social Factors</div>
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Personal Factors</div>
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Psychological Factors</div>
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Types of buying decision behavior</div>
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The buyer decision process</div>
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Need Reconition</div>
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Information Search</div>
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Evaluation of Alternatives</div>
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Purchase Decision</div>
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Post Purchase Behavior</div>
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Thankyou :)</div>
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<span style="color: red;">Please Click below given link to download detailed lecture of above contents</span></div>
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<span style="color: red; font-size: x-large;"><a href="https://drive.google.com/open?id=0B1jukj_D3MRzVU9TdVQ3SWlzWHM" target="_blank">Download Here</a></span></h3>

Consumer Market and buyers Behavior Lec # 4

Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload lecture no 4 of Principles of Marketing which Sir Abdul S...

Analyzing the Marketing Environment Lec # 3

Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload  lecture no 3 of Principles of Marketing which Sir Abdul Salam Mallah has taught us in class in Muistd.<br />
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The Companies Marketing Environment</h3>
Marketing environment consist of to types of environment.<br />
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<li>The Micro Environemnt</li>
<li>The Macro Environment</li>
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The Micro Environment:</h3>
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<span style="font-weight: normal;">The Companies</span><br />
<span style="font-weight: normal;">Suppliers</span><br />
<span style="font-weight: normal;">Marketing Intermediaries</span><br />
<span style="font-weight: normal;">Competitor</span><br />
<span style="font-weight: normal;">Public</span><br />
<span style="font-weight: normal;">Costumer</span><br />
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The Macro Environment:</h3>
<span style="font-weight: normal;">Demographic</span><br />
<span style="font-weight: normal;">Natural</span><br />
<span style="font-weight: normal;">Technological</span><br />
<span style="font-weight: normal;">Political</span><br />
<span style="font-weight: normal;">Cultural</span><br />
<span style="font-weight: normal;">Economic</span><br />
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To download full detailed lecture click below link</div>
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<a href="https://drive.google.com/open?id=0B1jukj_D3MRzcW54NThSaEthY1U" target="_blank"><span style="color: red;">Click Here to Download</span></a></div>
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Analyzing the Marketing Environment Lec # 3

Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload lecture no 3 of Principles of Marketing which Sir Abdul S...

Company and Marketing Strategy Lec # 2

Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload  lecture no 2 of Principles of Marketing which Sir Abdul Salam Mallah has taught us in class in Muistd.<br />
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Contents</h3>
Strategic Planning<br />
Steps in Strategic Planning<br />
Defining a Market Oriented Planning<br />
Setting Company Objectives and Goals<br />
Designing the Business Portfolio<br />
Analyzing the Business Portfolio<br />
Growth Share Matrix<br />
Growth and Downsize<br />
Partnering with other Companies Department<br />
Marketing Strategy and Marketing Mix<br />
Costumer Value driven marketing strategy<br />
Marketing Anaylsis<br />
Marketing Planning<br />
Marketing Implementation<br />
Marketing Department Organization<br />
Marketing Control<br />
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Download full lecture please download below<br />
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<span style="font-size: x-large;"><a href="https://drive.google.com/open?id=0B1jukj_D3MRzTVZ4Q19kVk4ySTA" target="_blank">Click Here to Download</a></span></h3>

Company and Marketing Strategy Lec # 2

Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload lecture no 2 of Principles of Marketing which Sir Abdul S...

Principle of Marketing: Creating Customer Value and Engagement Lec # 1

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<span style="font-size: large;">Asalam-o-Alaikum dear friends, I hope you would be fine, Dear friends today i am going to upload a lecture of Principle of Marketing, which is provided by Sir, Engr. Abdul Salam Malah.</span></div>
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<span style="font-size: large;">What Is Marketing? </span></h2>
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<span style="font-size: large;">Marketing is a process by which companies create value for customers and build strong  customer relationships in order to capture value from customers in return.</span></div>
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<span style="font-size: large;">The Marketing Process</span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvQNcey265HaMmvz_fnffvVVpUsKaOdQH48LvP8WUoMOqv8k_zpWR1LIfIQiC_7S-csBincqZi-lb5XVMfR6ZZ4OF5Y-WT6Z-wDczrTzmsaKTomSNySxV78fGGr1ns3NEkGb4iKSG1UxWo/s1600/marketing+process.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="195" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvQNcey265HaMmvz_fnffvVVpUsKaOdQH48LvP8WUoMOqv8k_zpWR1LIfIQiC_7S-csBincqZi-lb5XVMfR6ZZ4OF5Y-WT6Z-wDczrTzmsaKTomSNySxV78fGGr1ns3NEkGb4iKSG1UxWo/s640/marketing+process.jpg" width="640" /></span></a></div>
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<span style="font-size: large;">Understanding the Marketplace and Customer Needs</span></h2>
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<li style="text-align: left;"><span style="font-size: large;">Needs            <span style="font-weight: normal;">States of deprivationNeeds</span></span></li>
<li style="text-align: left;"><span style="font-size: large;">Wants           <span style="font-weight: normal;">Form that needs take</span></span></li>
<li style="text-align: left;"><span style="font-size: large;">Demands      <span style="font-weight: normal;">Wants backed by buying power</span></span></li>
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<span style="font-size: large;">Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want.</span></div>
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<span style="font-size: large;">Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs.</span></div>
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<span style="font-size: large;">Customer Value and Satisfaction</span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB03k_dteQUGT8qMBHlEF6qSisVSNT-AZrMwwiy33vzT8JMeIicQsNqB79zpYOGrusnopYCqYTM94IlULcPacDS9_d41JHGdBXdl1TmJAopSVlKfkuiJVSKPJVB3I1ZYW89SkU4ECh58Un/s1600/costmr+value.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="221" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB03k_dteQUGT8qMBHlEF6qSisVSNT-AZrMwwiy33vzT8JMeIicQsNqB79zpYOGrusnopYCqYTM94IlULcPacDS9_d41JHGdBXdl1TmJAopSVlKfkuiJVSKPJVB3I1ZYW89SkU4ECh58Un/s320/costmr+value.jpg" width="320" /></span></a></div>
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<span style="font-size: large;">Exchanges and Relationships</span></div>
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<span style="font-size: large;">Exchange is the act of obtaining a desired object from someone by offering something in return.</span></div>
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<span style="font-size: large;">Marketing actions try to  create, maintain, and grow desirable exchange relationships</span></div>
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<span style="font-size: large;">Markets</span></h4>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGq0gS4rNvoSoWLa5Ylvh2EEq3hvPEqUw6NgIeX7fMQo0gynF8v6x4mSkdG_d9TUWNhUW-jZGygyA83Bx7VYvn9WSk8hXlMMAUl2O0JFnJpHTvWvghIJZfA91NvN4iX3P4Pb32NiaCPEL7/s1600/market.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="296" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGq0gS4rNvoSoWLa5Ylvh2EEq3hvPEqUw6NgIeX7fMQo0gynF8v6x4mSkdG_d9TUWNhUW-jZGygyA83Bx7VYvn9WSk8hXlMMAUl2O0JFnJpHTvWvghIJZfA91NvN4iX3P4Pb32NiaCPEL7/s640/market.png" width="640" /></span></a></div>
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<span style="font-size: large;"><br />Selecting Customers to Serve</span></h4>
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<span style="font-size: large;">Marketing management is the art and science of choosing target markets and building profitable relationships with them.</span></div>
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<span style="font-size: large;"> – What customers will we serve?</span></div>
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<span style="font-size: large;"> – How can we best serve these customers?</span></div>
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<span style="font-size: large;"><b>Market segmentation</b> refers to dividing the markets into segments of customers.</span></div>
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<span style="font-size: large;"><b>Target marketing</b> refers to which segments to go after</span></div>
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<span style="font-size: large;">Choosing a Value Proposition</span></h4>
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<span style="font-size: large;">A brand’s value proposition is the set of benefits or values it promises to deliver to customers to satisfy their needs</span></div>
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<span style="font-size: large;">Designing a Customer Value-Driven Marketing Strategy</span></h3>
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<span style="font-size: large;">Market Management Orientations</span></h4>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfpepN8EqhjaI0ei8fZUKO_W548irzhMFLvSNRAvsvsErXwWnz1OqQmQG9byNejDwxF4Ne9BPALzXrqeXkCfvOxH4_gS_wtAZeCOwtECy6CbzK1rypO2nQzeCNem1Ecpfx-a8Q-TZ1K0HZ/s1600/stragty.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfpepN8EqhjaI0ei8fZUKO_W548irzhMFLvSNRAvsvsErXwWnz1OqQmQG9byNejDwxF4Ne9BPALzXrqeXkCfvOxH4_gS_wtAZeCOwtECy6CbzK1rypO2nQzeCNem1Ecpfx-a8Q-TZ1K0HZ/s640/stragty.png" width="640" /></span></a></div>
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<span style="background-color: orange;"><span style="font-size: large;"><b>Note: </b>For complete lecture download below given pdf file.</span></span><br />
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<span style="font-size: large;"><a href="https://www.dropbox.com/home/marketing?preview=POM-Lecture-01.pdf" target="_blank"><br /></a></span>
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<span style="color: red; font-family: Times, Times New Roman, serif; font-size: large;"><b style="background-color: white;"><a href="https://www.dropbox.com/home/marketing?preview=POM-Lecture-01.pdf" target="_blank">Download full Pdf file</a></b></span></div>
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Principle of Marketing: Creating Customer Value and Engagement Lec # 1

Asalam-o-Alaikum dear friends, I hope you would be fine, Dear friends today i am going to upload a lecture of Principle of Marketing, which...

Entertain Tricks

Consumer Market and buyers Behavior Lec # 4

Analyzing the Marketing Environment Lec # 3

Company and Marketing Strategy Lec # 2

Principle of Marketing: Creating Customer Value and Engagement Lec # 1

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