Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload lecture no 2 of Principles of Marketing which Sir Abdul Salam Mallah has taught us in class in Muistd.
Steps in Strategic Planning
Defining a Market Oriented Planning
Setting Company Objectives and Goals
Designing the Business Portfolio
Analyzing the Business Portfolio
Growth Share Matrix
Growth and Downsize
Partnering with other Companies Department
Marketing Strategy and Marketing Mix
Costumer Value driven marketing strategy
Marketing Anaylsis
Marketing Planning
Marketing Implementation
Marketing Department Organization
Marketing Control
Download full lecture please download below
Contents
Strategic PlanningSteps in Strategic Planning
Defining a Market Oriented Planning
Setting Company Objectives and Goals
Designing the Business Portfolio
Analyzing the Business Portfolio
Growth Share Matrix
Growth and Downsize
Partnering with other Companies Department
Marketing Strategy and Marketing Mix
Costumer Value driven marketing strategy
Marketing Anaylsis
Marketing Planning
Marketing Implementation
Marketing Department Organization
Marketing Control
Download full lecture please download below
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