Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload lecture no 4 of Principles of Marketing which Sir Abdul Salam Mallah has taught us in class in Muistd.
Contents:
Consumer buyer behavior
Consumer Markets
Model of Consumer Behavior
Characters affecting Consumer behavior
Cultural Factors
Social Factors
Personal Factors
Psychological Factors
Types of buying decision behavior
The buyer decision process
Need Reconition
Information Search
Evaluation of Alternatives
Purchase Decision
Post Purchase Behavior
Thankyou :)
Please Click below given link to download detailed lecture of above contents
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