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Company and Marketing Strategy Lec # 2

Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload  lecture no 2 of Principles of Marketing which Sir Abdul Salam Mallah has taught us in class in Muistd.<br />
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Contents</h3>
Strategic Planning<br />
Steps in Strategic Planning<br />
Defining a Market Oriented Planning<br />
Setting Company Objectives and Goals<br />
Designing the Business Portfolio<br />
Analyzing the Business Portfolio<br />
Growth Share Matrix<br />
Growth and Downsize<br />
Partnering with other Companies Department<br />
Marketing Strategy and Marketing Mix<br />
Costumer Value driven marketing strategy<br />
Marketing Anaylsis<br />
Marketing Planning<br />
Marketing Implementation<br />
Marketing Department Organization<br />
Marketing Control<br />
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<br />
Download full lecture please download below<br />
<br />
<h3 style="text-align: center;">
<span style="font-size: x-large;"><a href="https://drive.google.com/open?id=0B1jukj_D3MRzTVZ4Q19kVk4ySTA" target="_blank">Click Here to Download</a></span></h3>

Company and Marketing Strategy Lec # 2

Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload lecture no 2 of Principles of Marketing which Sir Abdul S...

Accounting in Action Lec/Chapter 1

Amaar 0 FA 1:11 AM

Accounting in Action Lec/Chapter 1

Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload lecture no 1 of financial accounting which Sir Waqar Ahme...

Reading & Understanding Basic Financial Statements Lec # 3

Amaar 0 BF 2:05 AM

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<span style="font-size: large;">Primary Financial Statements</span></h2>
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<span style="font-size: large;">Basic financial statements:</span></h3>
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<ul>
<li><span style="font-size: large;">Balance Sheet</span></li>
<li><span style="font-size: large;">Income Statement</span></li>
<li><span style="font-size: large;">Statement of Retained Earnings</span></li>
<li><span style="font-size: large;">Statement of Cash Flows</span></li>
</ul>
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<span style="font-size: large;">Primary financial statements answer basic questions including:</span></h3>
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<span style="font-size: large;">What is the company’s current financial status?</span></div>
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<span style="font-size: large;">What was the company’s operating results for the period?</span></div>
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<span style="font-size: large;">How did the company obtain and use cash during the period?</span></div>
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<span style="font-size: large;">The Balance Sheet</span></h3>
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<span style="font-size: large;">Summary of the financial position of a company at a particular date.</span></div>
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<span style="font-size: large;"><b>Assets:</b> cash, accounts receivable, inventory, land, buildings, equipment and intangible items</span></div>
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<span style="font-size: large;"><b>Liabilities:</b> accounts payable, notes payable and mortgages payable.</span></div>
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<span style="font-size: large;"><b>Owners’ Equity:</b> net assets after all obligations have been satisfied.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQyioLvMJ-vUQ20FgBq_ia4Qs21LJ8ueFiuTy_gx6VKjhZi0t_T2As74i1_FFOYnMZbFjTpXKQHmSG6sjw4TjgRmarh5UZ22gk2Bj-ibB9Dy18QG5FHF5FYIOkv6w2pmoPxshqyxuX7vl_/s1600/bs.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="296" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQyioLvMJ-vUQ20FgBq_ia4Qs21LJ8ueFiuTy_gx6VKjhZi0t_T2As74i1_FFOYnMZbFjTpXKQHmSG6sjw4TjgRmarh5UZ22gk2Bj-ibB9Dy18QG5FHF5FYIOkv6w2pmoPxshqyxuX7vl_/s400/bs.png" width="400" /></span></a></div>
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<span style="font-size: large;">The Income Statement</span></h3>
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<span style="font-size: large;">Shows the results of a company’s operations over a period of time.</span></div>
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<span style="font-size: large;">What goods were sold or services performed that provided revenue for the company?</span></div>
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<span style="font-size: large;">What costs were incurred in normal operations to generate these revenues?</span></div>
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<span style="font-size: large;">What are the earnings or company profit?</span></div>
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<b><span style="font-size: large;">Revenues</span></b></div>
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<span style="font-size: large;">Assets (cash or AR) created through business operations</span></div>
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<b><span style="font-size: large;">Expenses</span></b></div>
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<span style="font-size: large;">Assets (cash or AP) consumed through business operations</span></div>
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<b><span style="font-size: large;">Net Income or (Net Loss)  == Revenues – Expenses</span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwtrRewfCSaU5GYcHLGkxBVgimPl1pFjwVTbxbsivia8aDupg3sPLVFew7MK38KQAWAwUgkCtoDyerfYNwfbfKCXKFr562d1EVdA1qRQcUYrTIo6GuaNcdE3n2GEPtM3G4RkSD2IA0qw8v/s1600/is.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="296" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwtrRewfCSaU5GYcHLGkxBVgimPl1pFjwVTbxbsivia8aDupg3sPLVFew7MK38KQAWAwUgkCtoDyerfYNwfbfKCXKFr562d1EVdA1qRQcUYrTIo6GuaNcdE3n2GEPtM3G4RkSD2IA0qw8v/s400/is.png" width="400" /></span></a></div>
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<span style="font-size: large;">Statement of Retained Earnings</span></h3>
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<span style="font-size: large;">An additional financial statement that identifies changes in retained earnings from one accounting period to the next.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7CZfQr6aOuLjWj7Gi86F7JUi_DnuDTN3dd_SubYSXVJAyWpEwvE8wbJRl0Qf0GP3C2wdl3YC_WFFL50nt_2iwpCVhbwtpySPUWyGIWrf-jZwVnE4prkO1Z82iP6OgwYsLP3H_v7YOAmqB/s1600/cf.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7CZfQr6aOuLjWj7Gi86F7JUi_DnuDTN3dd_SubYSXVJAyWpEwvE8wbJRl0Qf0GP3C2wdl3YC_WFFL50nt_2iwpCVhbwtpySPUWyGIWrf-jZwVnE4prkO1Z82iP6OgwYsLP3H_v7YOAmqB/s400/cf.png" width="400" /></span></a></div>
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<span style="font-size: large;">Statement of Cash Flows</span></h3>
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<span style="font-size: large;">Reports the amount of cash collected and paid out by a company in operating, investing and financing activities for a period of time.</span></div>
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<ul>
<li><span style="font-size: large;">How did the company receive cash?</span></li>
<li><span style="font-size: large;">How did the company use its cash?</span></li>
<li><span style="font-size: large;">Complementary to the income statement.</span></li>
<li><span style="font-size: large;">Indicates ability of a company to generate income in the future.</span></li>
</ul>
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<b><span style="font-size: large;">Cash inflows</span></b></div>
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<ul>
<li><span style="font-size: large;">Sell goods or services</span></li>
<li><span style="font-size: large;">Sell other assets or by borrowing</span></li>
<li><span style="font-size: large;">Receive cash from investments by owners</span></li>
</ul>
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<b><span style="font-size: large;">Cash outflows</span></b></div>
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<ul>
<li><span style="font-size: large;">Pay operating expenses</span></li>
<li><span style="font-size: large;">Expand operations, repay loans</span></li>
<li><span style="font-size: large;">Pay owners a return on investment</span></li>
</ul>
</div>
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<span style="font-size: large;"><br /></span></div>
<div>
<span style="font-size: large;">You can download complete lecture with below link</span></div>
<div>
<br /></div>
<div style="text-align: center;">
<b><span style="font-size: x-large;"><a href="https://drive.google.com/open?id=0B1jukj_D3MRzSzBOOVZETnYybmc" target="_blank">Download Here</a></span></b></div>
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Reading & Understanding Basic Financial Statements Lec # 3

Primary Financial Statements Basic financial statements: Balance Sheet Income Statement Statement of Retained Earnings Statement o...

Managing in an Global Environment Lec # 05

Amaar 0 TPM 1:40 AM

<h2 style="text-align: center;">
<span style="font-size: large;">What’s Your Global Perspective?</span></h2>
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<span style="font-size: large;">Parochialism</span></h3>
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<span style="font-size: large;">Is viewing the world solely through its own eyes and perspectives.</span></div>
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<span style="font-size: large;">Is not recognizing that others have different ways of living and working.</span></div>
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<span style="font-size: large;">Is a significant obstacle for managers working in a global business world.</span></div>
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<span style="font-size: large;">Is falling into the trap of ignoring others’ values and customs and rigidly applying an attitude of “ours is better than theirs” to foreign cultures.</span></div>
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<h3 style="text-align: center;">
<span style="font-size: large;">Adopting a Global Perspective</span></h3>
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<h4>
<b><span style="font-size: large;">Ethnocentric Attitude</span></b></h4>
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<span style="font-size: large;">The parochialistic belief that the best work approaches and practices are those of the home country.</span></div>
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<h4>
<b><span style="font-size: large;">Polycentric Attitude</span></b></h4>
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<span style="font-size: large;">The view that the managers in the host country know the best work approaches and practices for running their business.</span></div>
</div>
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<span style="font-size: large;"><br /></span></div>
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<h4>
<b><span style="font-size: large;">Geocentric Attitude</span></b></h4>
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<span style="font-size: large;">A world-oriented view that focuses on using the best approaches and people from around the globe.</span></div>
</div>
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<h3 style="text-align: center;">
<span style="font-size: large;">Regional Trading Agreements</span></h3>
<div>
<h4>
<span style="font-size: large;">The European Union (EU)</span></h4>
<div>
<b><span style="font-size: large;">A unified economic and trade entity </span></b></div>
<div>
<span style="font-size: large;">Austria, Italy, Belgium, Latvia, Bulgaria, Lithuania, Croatia, Luxembourg, Cyprus, Malta, Czech Republic, Netherlands, Denmark, Poland, Estonia, Portugal, Finland, Romania, France, Slovakia, Germany, Slovenia, Greece, Spain, Hungary, Sweden, Ireland, United Kingdom.</span></div>
</div>
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<span style="font-size: large;"><br /></span></div>
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<b><span style="font-size: large;">Economic and monetary union (Euro)</span></b></div>
</div>
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<span style="font-size: large;"><br /></span></div>
<div>
<h4>
<span style="font-size: large;">North American Free Trade Agreement (NAFTA)</span></h4>
<div>
<span style="font-size: large;">Eliminated barriers to free trade (tariffs, import licensing requirements, and customs user fees)</span></div>
</div>
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<span style="font-size: large;"><br /></span></div>
<h3 style="text-align: center;">
<span style="font-size: large;">The World Trade Organization (WTO)</span></h3>
<div>
<div>
<ul>
<li><span style="font-size: large;">Evolved from the General Agreement on Tariffs and Trade (GATT) in 1995.</span></li>
<li><span style="font-size: large;">Functions as the only global organization dealing with the rules of trade among nations.</span></li>
<li><span style="font-size: large;">Has 164 member nations </span></li>
<li><span style="font-size: large;">Monitors and promotes world trade</span></li>
</ul>
</div>
</div>
<h3 style="text-align: center;">
<span style="font-size: large;">Other Forms of Globalization</span></h3>
<div>
<span style="font-size: large;"><br /></span></div>
<div>
<h4>
<span style="font-size: large;">Strategic Alliances</span></h4>
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<span style="font-size: large;">Partnerships between and organization and a foreign company in which both share resources and knowledge in developing new products or building new production facilities.</span></div>
</div>
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<span style="font-size: large;"><br /></span></div>
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<h4>
<span style="font-size: large;">Joint Venture</span></h4>
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<span style="font-size: large;">A specific type of strategic alliance in which the partners agree to form a separate, independent organization for some business purpose.</span></div>
</div>
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<span style="font-size: large;"><br /></span></div>
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<h4>
<span style="font-size: large;">Foreign Subsidiary</span></h4>
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<span style="font-size: large;">Directly investing in a foreign country by setting up a separate and independent production facility or office.</span></div>
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<h3 style="text-align: center;">
<span style="font-size: large;">Managing in A Global Environment</span></h3>
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<div>
<b><span style="font-size: large;">The Legal Environment</span></b></div>
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<span style="font-size: large;">--Stability or instability of legal and political systems</span></div>
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<ul>
<li><span style="font-size: large;">Legal procedures are established and followed</span></li>
<li><span style="font-size: large;">Fair and honest elections held on a regular basis</span></li>
</ul>
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<div>
<b><span style="font-size: large;">Differences in the laws of various nations</span></b></div>
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<ul>
<li><span style="font-size: large;">Effects on business activities</span></li>
<li><span style="font-size: large;">Effects on delivery of products and services</span></li>
</ul>
<div>
<span style="font-size: large;"><br /></span></div>
</div>
</div>
<div>
<span style="font-size: large;">Rest of the content could be seen in following downloadable file.</span></div>
<div>
<span style="font-size: large;"><br /></span></div>
<div style="text-align: center;">
<b><span style="font-size: large;"><br /></span></b></div>
<div style="text-align: center;">
<b><span style="font-size: x-large;"><a href="https://drive.google.com/open?id=0B1jukj_D3MRzS0M3SkFuc29RczQ" target="_blank">Download Here</a></span></b></div>
<div>
<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;"><br /></span></div>
<div>
<span style="font-size: large;"><br /></span></div>
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Managing in an Global Environment Lec # 05

What’s Your Global Perspective? Parochialism Is viewing the world solely through its own eyes and perspectives. Is not recognizing...

Entertain Tricks

Company and Marketing Strategy Lec # 2

Accounting in Action Lec/Chapter 1

Reading & Understanding Basic Financial Statements Lec # 3

Managing in an Global Environment Lec # 05

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