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Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload  lecture no 3 of Principles of Marketing which Sir Abdul Salam Mallah has taught us in class in Muistd.

The Companies Marketing Environment

Marketing environment consist of to types of environment.


  1. The Micro Environemnt
  2. The Macro Environment

The Micro Environment:


The Companies
Suppliers
Marketing Intermediaries
Competitor
Public
Costumer

The Macro Environment:

Demographic
Natural
Technological
Political
Cultural
Economic


To download full detailed lecture click below link



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