Joys of Strategic Marketing Management -Lecture 1 - Strategic Marketing Management

<br />   <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9rT3guY_Akv4t9BOEtlCdNhAjo_KizhgaxjYwJkQWXqpHS51eGC_YCMt_RKTjpT-wlZxlM-hyOMzk8gPJIjPFhmXYlw46mRwfcT6H7-2DHDs7DzHAYXgQKwUKpzz2nIrmAx1DLnMMz13M/s1600/main.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="www.entertaintricks.blogspot.com" border="0" data-original-height="768" data-original-width="1366" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9rT3guY_Akv4t9BOEtlCdNhAjo_KizhgaxjYwJkQWXqpHS51eGC_YCMt_RKTjpT-wlZxlM-hyOMzk8gPJIjPFhmXYlw46mRwfcT6H7-2DHDs7DzHAYXgQKwUKpzz2nIrmAx1DLnMMz13M/s640/main.jpg" title="Joys of Strategic Marketing Management -Lecture 1 - Strategic Marketing Management" width="640" /></a></div> Asalam o Alaikum Dear friends, today I am going to share a lecture 1 of strategic marketing management which is taught by sir, Adnan Pitafi at MUISTD.This lecture is also provided by sir Adnan Pitafi. I am just briefing some main points of lecture below, and for complete detailed lecture you must download ppt file in the last of this description where download link is available.<br /> <br /> <h3> Important Issue</h3> Increasing and sustaining customer value at a level higher than that of competitors.<br /> <br /> <b>Business’ two greatest assets:</b><br /> Employees<br /> Customer base<br /> <br /> <h3> Who is a Customer</h3> First job is to have an accurate set of customer specifications for the prospective or existing target market.<br /> <br /> For Habib bank?<br /> For a hospital?<br /> <br /> <h3> Careers in Marketing</h3> 35% of all employees are employed in marketing-related positions.<br /> Offers constant challenge.<br /> Stimulating problems.<br /> Opportunity to work with people—internal and external.<br /> Excellent advancement opportunities.<br /> 44% of Fortune 1000 CEOs spent the bulk of their careers in marketing.<br /> <br /> <h3> Careers—Specific jobs</h3> Advertising<br /> Brand management<br /> Industrial sales and marketing<br /> International marketing<br /> Marketing research<br /> New product planning<br /> Purchasing<br /> Retailing management<br /> <br /> <h3> Marketing is</h3> the process of creating, distributing, promoting, and pricing products (goods, services, ideas) to facilitate satisfying exchange relationships with customers in a dynamic environment.<br /> <h3> Elements of the Marketing Mix</h3> <h4> Product </h4> bundle of attributes and benefits functional, social, psychological goods, services, ideas branding is essential.<br /> functional, social, psychological<br /> goods, services, ideas<br /> branding is essential<br /> <h4> Price</h4> the value exchanged for products<br /> <br /> <h4> Value</h4> low price....<br /> the quality I get for the price I pay<br /> all I get for all I give.<br /> <br /> <h4> Promotion</h4> communications with the target audience to facilitate exchange or to develop an exchange relationship.<br /> <h4> Distribution </h4> <b>Marketing Channels: </b> the movement and ownership of products from producer to consumer.<br /> <br /> Elements added to the Expanded Marketing Mix<br /> <br /> <h4> People</h4> Receptionist, salesperson, nurse, doctor, technician.<br /> <br /> <h4> Partners</h4> Burger King and Xbox, watchmobile<br /> <br /> <h4> Participation</h4> By the customers before designing the product<br /> <br /> <h4> Passion</h4> something more than the product<br /> <br /> <h3> Marketing Strategies</h3> Who is our customer?<br /> Environmental analysis<br /> Competitive analysis<br /> Segmentation and Targeting<br /> Positioning strategies – foundation of marketing strategies<br /> Marketing mix—Product, price, promotion, and place<br /> Execution of strategies<br /> <h3> <br /></h3> <h3> Marketing is</h3> The art and science of Acquiring customers Satisfying customers Retaining customers Building relationships.<br /> <br /> <h3> Thinking Strategically</h3> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6LYHBnEnJchqi2qUDUCeMg_RZnzvXFBHf6ls8X2nedPB11PRL1XkZ2pjmrqMYEdEbiwzBtn7c3pGvFqCqMqimbiHWfFVsMsqfJqWSo0bkk92LLge88RgiSO71_jcgI2XIzR3QHYqptKMs/s1600/1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Joys of Strategic Marketing Management -Lecture 1 - Strategic Marketing Management" border="0" data-original-height="768" data-original-width="1366" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6LYHBnEnJchqi2qUDUCeMg_RZnzvXFBHf6ls8X2nedPB11PRL1XkZ2pjmrqMYEdEbiwzBtn7c3pGvFqCqMqimbiHWfFVsMsqfJqWSo0bkk92LLge88RgiSO71_jcgI2XIzR3QHYqptKMs/s400/1.jpg" title="Joys of Strategic Marketing Management -Lecture 1 - Strategic Marketing Management" width="400" /></a></div> <br /> <br /> <h3> Operational Effectiveness is not Neccessary</h3> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC41_S_jEunx3KGtfM2fqW4ffVYQ0U841wbNprHHN-SWOiizDcJRjZlh5reSlnetwYxtO8n823kiZrd6kpuFoZvqr7xU9jGEcDnk6HiRilMMRm4bWRoDhjJZim6nhPb_kOXJRhxCCTs-gR/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Joys of Strategic Marketing Management -Lecture 1 - Strategic Marketing Management" border="0" data-original-height="768" data-original-width="1366" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC41_S_jEunx3KGtfM2fqW4ffVYQ0U841wbNprHHN-SWOiizDcJRjZlh5reSlnetwYxtO8n823kiZrd6kpuFoZvqr7xU9jGEcDnk6HiRilMMRm4bWRoDhjJZim6nhPb_kOXJRhxCCTs-gR/s400/2.jpg" title="Joys of Strategic Marketing Management -Lecture 1 - Strategic Marketing Management" width="400" /></a></div> <br /> <br /> Strategy is the Creation of Unique and valuable position, involving a different set of activities…<br /> <br /> If you have any problem regard understanding above lecture, then kindly download below lecture which is given and provided by sir Adnan Pitafi.<br /> <br /> <h3 style="text-align: center;"> <a href="https://drive.google.com/open?id=1jSDqF2FyxNNoG12BAtngKHc1re9I10G4" target="_blank"><span style="font-size: x-large;">Click Here to Download</span></a> </h3> <br />

Joys of Strategic Marketing Management -Lecture 1 - Strategic Marketing Management

  Asalam o Alaikum Dear friends, today I am going to share a lecture 1 of strategic marketing management which is taught by sir, Adnan ...

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