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Asalam-o-Alaikum dear friends, I hope you would be fine, Dear friends today i am going to upload a lecture of Principle of Marketing, which is provided by Sir, Engr. Abdul Salam Malah.


What Is Marketing? 


Marketing is a process by which companies create value for customers and build strong  customer relationships in order to capture value from customers in return.

The Marketing Process



Understanding the Marketplace and Customer Needs



    • Needs            States of deprivationNeeds
    • Wants           Form that needs take
    • Demands      Wants backed by buying power





Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want.

Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs.

Customer Value and Satisfaction





Exchanges and Relationships

Exchange is the act of obtaining a desired object from someone by offering something in return.
Marketing actions try to  create, maintain, and grow desirable exchange relationships

Markets


Selecting Customers to Serve

Marketing management is the art and science of choosing target markets and building profitable relationships with them.

 – What customers will we serve?
 – How can we best serve these customers?

Market segmentation refers to dividing the markets into segments of customers.
Target marketing refers to which segments to go after

Choosing a Value Proposition


A brand’s value proposition is the set of benefits or values it promises to deliver to customers to satisfy their needs

Designing a Customer Value-Driven Marketing Strategy

Market Management Orientations


Note: For complete lecture download below given pdf file.





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