Coca-Cola Company proclaimed a alteration to its nearly century-old secret formula 1985. The new Coke would have a smoother, sweetened taste -- similar to Diet Coke, but sweetened with corn syrup. Market researchers and investigators were sure it'd be a hit.
A poll showed that only 13 percent of soda drinkers liked the new Coke. The pop was a bust of epic proportions. Pepsi took full benefit by launching a profitable featuring a girl who asked: "Somebody out there tell me why Coke did it? Why did Coke change?
"Fans weren't upset -- they were angry. So fervent were Coke drinkers that they propelled grassroots movements across the country to force Coca-Cola to fetch back the original Coke.
Coca-Cola was number one at the time, but Pepsi was gaining crushed and cutting into Coke's precious market share.
Eventually the pressure from the fans and the press became too much. Due to that pressure Cocal Cola’s Owners organize press conference and said, We're getting it back, the original taste of Coca-Cola returns as Coca-Cola Classic and soon America will have a real choice.
The simple fact is that all of the time and money and ability poured into consumer research on a new Coca-Cola could not extent or reveal the depth and abiding emotional attachment to original Coca-Cola felt by so many people,"
Due to this strategy, Pepsi got full competitive advantage of that coca cola company and coca cola obviously had lost some market share. Coca Cola also lost some people’s trust due to emotions with coca cola product.
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