In this post I am going to post very first lecture of Business communication subject in which seven c,s of business communication are discussed.
This Lecture is provided by Dr. Zahid Memon.
When We talk about “ Effective Communication” one thing that comes in mind, what are the basic principles of “effective communication” .
This Lecture is provided by Dr. Zahid Memon.
When We talk about “ Effective Communication” one thing that comes in mind, what are the basic principles of “effective communication” .
These principles tells us how your message can becomes effective for your target group.
These principles also tell about style and importance of the message.
These principles commonly known as 7 C’s of effective communication.
Seven C,s of Effective Communication
- Completeness
- Conciseness
- Consideration
- Concreteness
- Clarity
- Courtesy
- Correctness
Completeness
Message Receiver- either listener or reader, desire complete information to their question. e.g.
suppose you are working with multinational company who is engaging with engineering goods , like A.C. Now let say one of your major customer wants some technical information regarding “thermostat” (because he wants to convey the same to the end users ). In this case you have to provide him complete information in a short span of time.
If possible, provide him some extra information which he does not know,.
In this way you can maintain a good business relation with him, otherwise he may switch to an other company.
Conciseness
Conciseness means “convey the message by using fewest words”.
“Conciseness is the prerequisite to effective business communication.”
As you know that all businessmen have very short time .
Hence a concise message save the time and expenses for both the parties.
Consideration
Consideration means – To consider the receiver’s Interest/Intention.
It is very important in effective communication while writing a message you should always keep in mind your target group
consideration is very important “C” among all the seven C’s.
Concreteness
It means that message should be specific instead of general. Misunderstanding of words creates problems for both parties (sender and receiver).
when you talk to your client always use facts and figures instead of generic or irrelevant information.
Clarity
In effective business communication the message should be very much clear. So that reader can understand it easily.
You should always Choose precise words.
Always choose familiar and easy words.
Construct effective sentences and paragraphs.
Courtesy
Knowing your audience allows you to use statements of courtesy; be aware of your message receiver.
True courtesy involves being aware not only of the perspective of others, but also their feelings. courtesy stems from a sincere you-attitude.
it is not merely politeness with mechanical insertions of “please” and “Thank you” .
Although Appling socially accepted manners is a form of courtesy .
rather, it is politeness that grow out respect and concern for others.
Courteous communication generate a special tone in their writing and speaking.
Correctness
At the core of correctness is proper grammar, punctuation and spelling.
however, message must be perfect grammatically and mechanically.
The term correctness, as applied to business messages also mean three characteristics
Use the right level of language
Check the accuracy of figures, facts and words
Maintain acceptable writing mechanics
Note: This is short lecture, you can download full lecture from given link below.
however, message must be perfect grammatically and mechanically.
The term correctness, as applied to business messages also mean three characteristics
Use the right level of language
Check the accuracy of figures, facts and words
Maintain acceptable writing mechanics
Note: This is short lecture, you can download full lecture from given link below.
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