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Financial Accounting Introduction Lec # 01

Asalam-o-Alaikum dear friends, Today I am going to post the first lecture of financial accounting on "Introduction of Financial Accouting". This subject is very useful for our daily life.<br />
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What is Accounting?</h3>
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Accounting is system or art of recording, summarizing and classification of  all financial transaction that can be utilized by the stake holders.</div>
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Basic Terms of Financial Accounting</h3>
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Asset</h3>
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An asset is a economic resource of the firm. for example: Building, Land, Vehicle, Cash, Machinery Etc.</div>
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Types of Asset</h3>
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Tangible Asset:</h4>
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Those assets which can be touched, and seen are called Tangible Asset.</div>
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Example: Book, Pen,Land, Building, Machinery, Cash etc..</div>
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Intangible Asset:</h4>
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Those asset which can not be touched or seen are called Intangible Asset.</div>
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Example: Qualities, Patent, Good will.</div>
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Current Asset:</h4>
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Those asset which are remain same for longer period of time.( which can not be converted into cash easily).</div>
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Example: Building, Heavy Machinery, Land etc..</div>
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Fixed Asset:</h4>
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Those asset which can easily convert into cash. </div>
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Example: Cash, Bank Balance, Inventory.</div>
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Liability: </h3>
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An liability is an economic obligation that must be paid. for example: Loan</div>
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Two types of Liability:</h3>
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Internal Liability:(Inside the Business): </h4>
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Capital itself is a liability toward the business.</div>
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Example: Owner one day get its investement back as him money before earn profit.</div>
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External Liability:</h4>
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1) Non Current Liability: </h4>
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It's the liability which entity expected to settle within months, or within a year.</div>
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2) Current Liability:</h4>
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It's the liability which entity expected to settle after long period of 10 year, 12 year etc.</div>
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Owner's Equity:</h3>
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 It's the amount of money invested by owner of business to run the business.It;s also known as Capital.</div>
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--Capital Increase the profit.</div>
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--Capital Decrease the profit.</div>
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Drawing:</h4>
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 It is inverse of capital. The money withdrawn by owner out of the business for his/her personal use.</div>
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<br />Expenditure:</h3>
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The action of spending funds. OR. An amount of money spent.</div>
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3 Types of Expenditure:</h4>
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Capital Expenditure:</h4>
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Money spent by business or organization on acquiring or maintaining fixed asset. Eg: Land, Equipment, Building etc.</div>
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Deffered Expenditure:</h4>
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It's a cost that has already been incurred but which has not yet been consumed. The cost is recorded as an asset until such time as underlying goods, or services are consumed.</div>
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Revenue Expenditure:</h4>
<span style="font-weight: normal;">It's an amount that is expensed immeidiately there by being matched with revenue of the current accounting period.</span><br />
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Debitors:</h3>
  <span style="font-weight: normal;">Those person, to whom sold goods on credit.</span><br />
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Creditors:<span style="font-weight: normal;"> </span></h3>
<span style="font-weight: normal;">Those person, from whom we purchased goods on credit.</span><br />
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Goods:</h3>
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Those asset which are purchased for reselling purpose.</div>
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Debit:</h3>
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A debit is an acounting entry that either increases an asset account or expense account. OR Decreases a liability account or owner's equity account. It's positioned to the left side in the accounting entry of general journal.</div>
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Credit:</h3>
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A credet is an accounting entry that either increases a liability or owner's equity. OR Decreases an asset or expense account. It's positioned at right side in the accounting entry of general journal.</div>
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Profit:</h3>
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It's financial benefit, when amount of revenue gained exceeds the expenses.</div>
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Business:</h3>
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An activity to earn profit. Business word come from word "busy"</div>

Financial Accounting Introduction Lec # 01

Asalam-o-Alaikum dear friends, Today I am going to post the first lecture of financial accounting on "Introduction of Financial Accouti...

Assignment on Time Value of Money

Amaar 0 assignment 3:01 AM

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Hi Dear Friends, I hope you are all fine. Today Sir Riaz Ahmed Shaikh gave us an assignment on time value of money, which i have just solved now, so thought I should share with u my friends.Some of problems has been solved by my friend Engr. Tanveer Ahmed Pechuho.Guyz I have taken the pics of all solved problems and put it on Ms Word. I did not covert it into Pdf file because it increase the file size so that's why i remain keep it in ms word. This assignment consist of 48 problems, in which first 19 problems are based on simple interest, 19 to 33 problems are based on compound interest, 33 to 48 problems are based on Annuity and Mix.</span><div>
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<span style="font-size: large;"><a href="https://www.dropbox.com/home/Presentations?preview=1.-BF-Time-Value-of-Money-Assingment+solved.docx" style="background-color: orange;" target="_blank">Download Assignment Here</a></span></h3>

Assignment on Time Value of Money

Hi Dear Friends, I hope you are all fine. Today Sir Riaz Ahmed Shaikh gave us an assignment on time value of money, which i have jus...

Ultra Surf New Version

Amaar 0 Softwares 2:31 AM

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXDVSy4vFR-siGaRINVWTCT5zbb_OEKYmLhYfPLx9SWEDHSVZUXoB2Bcfx-F4XRIeuz2UnPzfPiT4GYRpS2XKminjKz8T_Oq4fU-PbsUKjlW_papyFFGUGspJ5I3Lek0TRmxynhm4VfvPO/s1600/Ultrasurf_original_logo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="173" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXDVSy4vFR-siGaRINVWTCT5zbb_OEKYmLhYfPLx9SWEDHSVZUXoB2Bcfx-F4XRIeuz2UnPzfPiT4GYRpS2XKminjKz8T_Oq4fU-PbsUKjlW_papyFFGUGspJ5I3Lek0TRmxynhm4VfvPO/s200/Ultrasurf_original_logo.png" width="200" /></a></div>
It's very small size software designed to work against original proxy, you guyz are thinking that how it works against original proxy. It's because in original proxy which we are already using that blocked some of the websites, which we can't login in our browsers so that's why ultra surf is light weight software made for purpose to unblock the blocked websites which are not working on original proxy. Ultra surf uses it's own fake proxy to run those blocked websites on our computers. Remember this software version is only limited windows edition, it's not for android.<br />
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How to use Ultra Surf?</h3>
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Step - 1. Download the Ultra surf.</div>
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Step - 2. Extract the downloaded ultra surf from .rar to folder</div>
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Step - 3. Now open the u1404.exe from extracted folder.</div>
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Step - 4. It will start running and coined at right bottom side in the shape of lock.</div>
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Step -5. Open any browser login any site which you want, It will be login.</div>
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<span style="background-color: orange;">Feel free to comment if any query you find.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://www.dropbox.com/home/softwares?preview=u.zip" style="background-color: #e69138;" target="_blank">DOWNLOAD HERE</a></span></h3>

Ultra Surf New Version

It's very small size software designed to work against original proxy, you guyz are thinking that how it works against original proxy....

Organizational Culture And Environment Lec # 04

Amaar 0 TPM 2:11 AM

Hello Dear Friends, How are you? I hope you are all ok :).  Friends Today I am going to post the lecture 3 on Organizational Culture and Enviroment of Subject Theory and Practice Management. This lecture is provided by My Sir, Engr. Abdul Salam Mallah.<br />
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The Manager: Omnipotent or Symbolic?</h3>
<b>Omnipotent View of Management</b><br />
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Managers are directly responsible for an organization’s success or failure.<br />
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The quality of the organization is determined by the quality of its managers.<br />
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Managers are held accountable for an organization’s performance yet it is difficult to attribute good or poor performance directly to their influence on the organization.<br />
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<b>Symbolic View of Management</b><br />
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Much of an organization’s success or failure is due to external forces outside of managers’ control.<br />
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The ability of managers to affect outcomes is influenced and constrained by external factors.<br />
(The economy, customers, governmental policies, competitors, industry conditions, technology, and the actions of previous managers).<br />
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Managers symbolize control and  influence through their action.<br />
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<br />Organizational Culture</h3>
A system of shared meanings and common beliefs held by organizational members that determines, in a large degree, how they act towards each other.  “The way we do things around here.”<br />
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Contrasting Organizational Cultures</h3>
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<li>Attention to Detail</li>
<li>Outcome Orientation</li>
<li>People Orientation</li>
<li>Team Orientation</li>
<li>Aggressiveness</li>
<li>Stability</li>
<li>Innovation and Risk Taking</li>
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ACTIVITY</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5cYYqKdo55wE1oXOWdtkMRkbGTNiIGyv29EIPa0igKECg9lzQupt4HGYIAtPnVvw5Vy6JkKQ4OyrS5BFmKAMDFw_DIL1YlOtePxeonP3C4Ncs4w5HD6jYFEnYqxxJhyphenhyphenk06mZyZ7l217OA/s1600/Untitled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5cYYqKdo55wE1oXOWdtkMRkbGTNiIGyv29EIPa0igKECg9lzQupt4HGYIAtPnVvw5Vy6JkKQ4OyrS5BFmKAMDFw_DIL1YlOtePxeonP3C4Ncs4w5HD6jYFEnYqxxJhyphenhyphenk06mZyZ7l217OA/s400/Untitled.png" width="400" /></a></div>
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<span style="background-color: orange;">Note: Futher Detail is given in Complete lecture in pdf file given below.</span><br />
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<u style="background-color: #e69138;"><a href="https://www.dropbox.com/home/TPM?preview=TPM-Lec-04.pptx" target="_blank">Download Pdf File</a></u></h3>

Organizational Culture And Environment Lec # 04

Hello Dear Friends, How are you? I hope you are all ok :). Friends Today I am going to post the lecture 3 on Organizational Culture and Env...

Management Yesterday and Today Lec # 02

Amaar 0 TPM 1:57 AM

<span style="font-size: large;">Hello Dear Friends, How are you? I hope you are all ok :).  Friends Today I am going to post the lecture 2 on Historical Background of Management of Subject Theory and Practice Management. This lecture is provided by My Sir, Engr. Abdul Salam Mallah.</span><br />
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<span style="font-size: large;">Historical Background of Management</span></h3>
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<b><span style="font-size: large;">Ancient Management</span></b></div>
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<li><span style="font-size: large;">Egypt (pyramids) and China (Great Wall)</span></li>
<li><span style="font-size: large;">Venetians (floating warship assembly lines)</span></li>
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<b><span style="font-size: large;">Adam Smith</span></b></div>
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<li><span style="font-size: large;">Published “The Wealth of Nations” in 1776</span></li>
<li><span style="font-size: large;">Advocated the division of labor (job specialization) to increase the productivity of workers</span></li>
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<b><span style="font-size: large;">Industrial Revolution</span></b></div>
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<li><span style="font-size: large;">Substituted machine power for human labor</span></li>
<li><span style="font-size: large;">Created large organizations in need of management</span></li>
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<span style="font-size: large;">Major Approaches to Management</span></h3>
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<li><span style="font-size: large;">Scientific Management</span></li>
<li><span style="font-size: large;">General Administrative Theory</span></li>
<li><span style="font-size: large;">Quantitative Management</span></li>
<li><span style="font-size: large;">Organizational Behavior</span></li>
<li><span style="font-size: large;">Systems Approach</span></li>
<li><span style="font-size: large;">Contingency Approach</span></li>
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<span style="font-size: large;">Scientific Management</span></h4>
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<span style="font-size: large;">Fredrick Winslow Taylor The “father” of scientific management published Principles of Scientific Management (1911).</span></div>
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<span style="font-size: large;">The theory of scientific management using scientific methods to define the “one best way” for a job to be done.</span></div>
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<span style="font-size: large;">Putting the right person on the job with the correct tools and equipment.</span></div>
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<span style="font-size: large;">Having a standardized method of doing the job.</span></div>
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<span style="font-size: large;">Providing an economic incentive to the worker.</span></div>
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<span style="font-size: large;">General Administrative Theory</span></h3>
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<span style="font-size: large;">Henri Fayol</span></h4>
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<span style="font-size: large;">Believed that the practice of management was distinct from other organizational functions </span></div>
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<span style="font-size: large;">Developed fourteen principles of management that applied to all organizational situations</span></div>
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<span style="font-size: large;">Max Weber</span></h4>
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<span style="font-size: large;">Developed a theory of authority based on an ideal type of organization (bureaucracy)</span></div>
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<span style="font-size: large;">Emphasized rationality, predictability, impersonality, technical competence, and authoritarianism.</span></div>
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<span style="background-color: orange;"><b><span style="font-size: large;">Note: To Continue the lecture please download complete ppt file below.</span></b></span></div>
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<u><b><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><a href="https://www.dropbox.com/home/TPM?preview=TPM-Lec-02.pptx" style="background-color: #e69138;" target="_blank">DOWNLOAD HERE</a></span></b></u></div>
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Management Yesterday and Today Lec # 02

Hello Dear Friends, How are you? I hope you are all ok :). Friends Today I am going to post the lecture 2 on Historical Background of Manag...

Vision and Mission Lec # 03

Amaar 0 TPM 5:36 PM

<span style="font-size: large;">Hello Dear Friends, How are you? I hope you are all ok :).  Friends Today I am going to post the lecture 3 on Vision and Mission of Subject Theory and Practice Management. This lecture is provided by My Sir, Engr. Abdul Salam Mallah.</span><br />
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<span style="font-size: large;">Importance of  Vision</span></h3>
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<span style="font-size: large;">A blind man once asked a wise man:</span></div>
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<span style="font-size: large;">“ Is there anything worse than losing your eyes (Eye sight)?</span></div>
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<span style="font-size: large;">The wise man replied:</span></div>
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<span style="font-size: large;">Yes off course, losing your “VISION”</span></div>
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<b><span style="font-size: large;">What Do We Want to Become?</span></b></div>
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<span style="font-size: large;">A vision statement should answer the basic question, “What do we want to become?”</span></div>
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<span style="font-size: large;">The vision statement should be short, preferably one sentence, and as many managers as possible should have input into developing the statement.</span></div>
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<span style="font-size: large;">What Is Our Business?</span></h4>
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<span style="font-size: large;">Mission statement </span></h4>
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<span style="font-size: large;">A declaration of an organization’s “reason for being.” </span></div>
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<span style="font-size: large;">answers the pivotal question “What is our business?” </span></div>
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<span style="font-size: large;">essential for effectively establishing objectives and formulating strategies.</span></div>
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<span style="font-size: large;">Building Your Company’s Vision</span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIkU6JG9SQnJ2mdVHYnMMtdzwSBX8uyx3H3bPVqr6m7K2GabksrxJUXNV4gWBvTolZoVm6SEkygRyJKHLzdin5IsUeSF_P0dp0eWIELS_Tt-yJBfhmnGqCg3iLIN10wUiicPNxhn5JgsOs/s1600/tpm.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIkU6JG9SQnJ2mdVHYnMMtdzwSBX8uyx3H3bPVqr6m7K2GabksrxJUXNV4gWBvTolZoVm6SEkygRyJKHLzdin5IsUeSF_P0dp0eWIELS_Tt-yJBfhmnGqCg3iLIN10wUiicPNxhn5JgsOs/s400/tpm.jpg" width="400" /></span></a></div>
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<span style="font-size: large;">Core Ideology</span></h3>
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<span style="font-size: large;">You do not create or set core ideology. You discover core ideology.</span></div>
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<span style="font-size: large;">You understand it by looking inside.</span></div>
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<span style="font-size: large;">Ideology must be authentic. You cannot fake it.</span></div>
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<span style="font-size: large;">It must be meaningful and inspirational only to people inside; it need not be exciting to outsiders or differentiating vs. others.</span></div>
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<span style="font-size: large;">The point is not to create a perfect statement but to gain a deep understanding of your core values and purpose; which can then be expressed in a multitude of ways.</span></div>
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<span style="font-size: large;">Once you are clear about the core ideology, you should feel free to change absolutely anything is not part of it.  If it’s not core, it’s up for change!</span></div>
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<span style="font-size: large;">Core Values</span></h4>
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<span style="background-color: orange;"><span style="font-size: large;">Note: For complete lecture please click on download here below.</span></span></div>
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<span style="background-color: #b45f06;"><u><span style="font-size: large;"><a href="https://www.dropbox.com/home/TPM?preview=TPM-Lec-03.pptx" target="_blank">DOWNLOAD HERE</a></span></u></span></h3>

Vision and Mission Lec # 03

Hello Dear Friends, How are you? I hope you are all ok :). Friends Today I am going to post the lecture 3 on Vision and Mission of Subject ...

Reading & Understanding Basic Financial Statements Lec # 03

Amaar 0 BF 5:13 PM

<h3 style="text-align: center;">
<span style="font-size: large;">Reading & Understanding Basic Financial Statements</span></h3>
<h3>
<span style="font-size: large;">Agenda</span></h3>
<div>
<div>
<span style="font-size: large;">Purpose of financial statements</span></div>
<div>
<span style="font-size: large;">The Balance Sheet</span></div>
<div>
<span style="font-size: large;">The Income Statement</span></div>
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<span style="font-size: large;">Statement of Retained Earnings</span></div>
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<span style="font-size: large;">Statement of Cash Flows</span></div>
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<span style="font-size: large;">Standards for comparison</span></div>
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<span style="font-size: large;">Tools of analysis</span></div>
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<h3 style="text-align: center;">
<span style="font-size: large;">Primary Financial Statements</span></h3>
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<div>
<div>
<ol>
<li><span style="font-size: large;">Balance Sheet</span></li>
<li><span style="font-size: large;">Income Statement</span></li>
<li><span style="font-size: large;">Statement of Retained Earnings</span></li>
<li><span style="font-size: large;">Statement of Cash Flows</span></li>
</ol>
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<span style="font-size: large;">Primary financial statements answer basic questions including</span></h4>
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<div>
<span style="font-size: large;">What is the company’s current financial status?</span></div>
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<span style="font-size: large;">What was the company’s operating results for the period?</span></div>
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<span style="font-size: large;">How did the company obtain and use cash during the period?</span></div>
</div>
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<div style="text-align: center;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: center;">
<span style="font-size: large;">The Balance Sheet</span></div>
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<span style="font-weight: normal;"><span style="font-size: large;">Summary of the financial position of a company at a particular date</span></span></div>
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<span style="font-weight: normal;"><span style="font-size: large;"><br /></span></span></div>
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<span style="font-weight: normal;"><span style="font-size: large;"><br /></span></span></div>
<span style="font-size: large;">Assets: <span style="font-weight: normal;"> Cash, accounts receivable, inventory, land, buildings, equipment and intangible items.</span></span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Liabilities:<span style="font-weight: normal;"> Accounts payable, notes payable and mortgages payable.</span></span><br />
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<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Owners’ Equity:<span style="font-weight: normal;"> Net assets after all obligations have been satisfied.</span></span><br />
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<span style="font-weight: normal;"><span style="font-size: large;"><br /></span></span></div>
<span style="font-weight: normal;"><div style="text-align: center;">
<span style="font-size: large;">The Income Statement</span></div>
</span></h3>
<span style="font-weight: normal;"><span style="font-size: large;">Shows the results of a company’s operations over a period of time.</span></span><br />
<span style="font-weight: normal;"><span style="font-size: large;">What goods were sold or services performed that provided revenue for the company?</span></span><br />
<span style="font-weight: normal;"><span style="font-size: large;">What costs were incurred in normal operations to generate these revenues?</span></span><br />
<br />
<span style="font-weight: normal;"><span style="font-size: large;">What are the earnings or company profit?</span></span><br />
<span style="font-weight: normal;"><span style="font-size: large;"><br /></span></span>
<span style="background-color: orange; font-weight: normal;"><span style="font-size: large;">NOTE: For further details please download the full document from link given below.</span></span><br />
<span style="font-weight: normal;"><span style="font-size: large;"><br /></span></span>
<span style="font-weight: normal;"><span style="font-size: large;"><br /></span></span>
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<h3 style="text-align: center;">
<span style="background-color: #38761d;"><u><a href="https://www.dropbox.com/home/BF?preview=BF-C%233+Financial+Stat.ppt" target="_blank"><span style="font-size: large;">Click Here To Download</span></a></u></span></h3>
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Reading & Understanding Basic Financial Statements Lec # 03

Reading & Understanding Basic Financial Statements Agenda Purpose of financial statements The Balance Sheet The Income Stateme...

Time Value of Money Lec # 02

Amaar 0 BF 5:00 PM

<h2 style="text-align: center;">
<span style="font-size: large;">The Interest Rate</span></h2>
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<div>
<span style="font-size: large;">Simple Interest</span></div>
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<span style="font-size: large;">Compound Interest</span></div>
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<span style="font-size: large;">Amortizing a Loan</span></div>
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<span style="font-size: large;">Compounding More Than Once per Year</span></div>
</div>
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<span style="font-size: large;"><br /></span></div>
<h3 style="text-align: center;">
<span style="font-size: large;">Types of Interest</span></h3>
<div>
<h4>
<span style="font-size: large;">Simple Interest</span></h4>
<div>
<span style="font-size: large;">Interest paid (earned) on only the original amount, or principal, borrowed (lent).</span></div>
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<span style="font-size: large;"><br /></span></div>
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<h4>
<span style="font-size: large;">Compound Interest</span></h4>
<div>
<span style="font-size: large;">Interest paid (earned) on any previous interest earned, as well as on the principal borrowed (lent).</span></div>
</div>
<h3>
<div style="text-align: center;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: center;">
<span style="font-size: large;">Simple Interest Formula</span></div>
<div style="text-align: center;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: center;">
<span style="background-color: orange;"><span style="font-size: large;">I=PRT</span></span></div>
<div style="text-align: left;">
<span style="font-size: large; font-weight: normal;">Where As:</span></div>
<div style="text-align: left;">
<span style="font-size: large; font-weight: normal;">I=Interest<br />P=Principle<br />R=Rate of Interest<br />T=Time Period</span></div>
</h3>
<h4>
<span style="font-size: large;">Future Value: </span></h4>
<h4>
<span style="font-size: large; font-weight: normal;">It is the value at some future time of a present amount of money, or a series of payments, evaluated at a given interest rate.</span></h4>
<h4>
<span style="font-size: large;">The “Rule-of-72”</span></h4>
<h3 style="text-align: center;">
<span style="font-size: large;">What is Annuity?</span></h3>
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<div>
<span style="font-size: large;">An Annuity represents a series of equal payments (or receipts) occurring over a specified number of equidistant periods</span></div>
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<span style="font-size: large;"><br /></span></div>
<h3 style="text-align: center;">
<span style="font-size: large;">Types of Annuities</span></h3>
</div>
<div>
<span style="font-size: large;"><b>Ordinary Annuity: </b> </span></div>
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<span style="font-size: large;">Payments or receipts occur at the end of each period.</span></div>
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<span style="font-size: large;"><br /></span></div>
<div>
<b><span style="font-size: large;">Annuity Due: </span></b></div>
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<span style="font-size: large;">Payments or receipts occur at the beginning of each period</span></div>
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<span style="font-size: large;"><br /></span></div>
<div>
<span style="background-color: orange;"><span style="font-size: large;">Note: ALL TYPES AND FORMULAS WITH PROBLEMS ARE GIVEN IN THE PDF FILE GIVEN BELOW, KINDLY DOWNLOAD IT.</span></span></div>
<div>
<span style="background-color: orange;"><span style="font-size: large;"><u><br /></u></span></span></div>
<div style="text-align: center;">
<span style="background-color: #b45f06; font-size: large;"><u><a href="https://www.dropbox.com/home/BF?preview=BF-C%232.ppt" target="_blank">DOWNLOAD HERE</a></u></span></div>
<div>
<br /></div>

Time Value of Money Lec # 02

The Interest Rate Simple Interest Compound Interest Amortizing a Loan Compounding More Than Once per Year Types of Interest ...

Principle of Marketing: Creating Customer Value and Engagement Lec # 1

Amaar 0 Pom 2:43 AM

<div style="text-align: left;">
<span style="font-size: large;">Asalam-o-Alaikum dear friends, I hope you would be fine, Dear friends today i am going to upload a lecture of Principle of Marketing, which is provided by Sir, Engr. Abdul Salam Malah.</span></div>
<h2 style="text-align: center;">
<span style="font-size: large;"><br /></span></h2>
<h2 style="text-align: center;">
<span style="font-size: large;">What Is Marketing? </span></h2>
<div style="text-align: center;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: center;">
<span style="font-size: large;">Marketing is a process by which companies create value for customers and build strong  customer relationships in order to capture value from customers in return.</span></div>
<span style="font-size: large;"><br /></span>
<h3 style="text-align: center;">
<span style="font-size: large;">The Marketing Process</span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvQNcey265HaMmvz_fnffvVVpUsKaOdQH48LvP8WUoMOqv8k_zpWR1LIfIQiC_7S-csBincqZi-lb5XVMfR6ZZ4OF5Y-WT6Z-wDczrTzmsaKTomSNySxV78fGGr1ns3NEkGb4iKSG1UxWo/s1600/marketing+process.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="195" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvQNcey265HaMmvz_fnffvVVpUsKaOdQH48LvP8WUoMOqv8k_zpWR1LIfIQiC_7S-csBincqZi-lb5XVMfR6ZZ4OF5Y-WT6Z-wDczrTzmsaKTomSNySxV78fGGr1ns3NEkGb4iKSG1UxWo/s640/marketing+process.jpg" width="640" /></span></a></div>
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<span style="font-size: large;"><br /></span>
<h2 style="text-align: center;">
<span style="font-size: large;">Understanding the Marketplace and Customer Needs</span></h2>
<div style="text-align: center;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;"><br /></span>
<h4>
<ul><ul>
<li style="text-align: left;"><span style="font-size: large;">Needs            <span style="font-weight: normal;">States of deprivationNeeds</span></span></li>
<li style="text-align: left;"><span style="font-size: large;">Wants           <span style="font-weight: normal;">Form that needs take</span></span></li>
<li style="text-align: left;"><span style="font-size: large;">Demands      <span style="font-weight: normal;">Wants backed by buying power</span></span></li>
</ul>
</ul>
</h4>
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<span style="font-size: large;"><br /></span></div>
<div style="text-align: center;">
<span style="font-size: large;">Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want.</span></div>
<div style="text-align: center;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: center;">
<span style="font-size: large;">Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs.</span></div>
<div style="text-align: center;">
<span style="font-size: large;"><br /></span></div>
<h3 style="text-align: center;">
<span style="font-size: large;">Customer Value and Satisfaction</span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB03k_dteQUGT8qMBHlEF6qSisVSNT-AZrMwwiy33vzT8JMeIicQsNqB79zpYOGrusnopYCqYTM94IlULcPacDS9_d41JHGdBXdl1TmJAopSVlKfkuiJVSKPJVB3I1ZYW89SkU4ECh58Un/s1600/costmr+value.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="221" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB03k_dteQUGT8qMBHlEF6qSisVSNT-AZrMwwiy33vzT8JMeIicQsNqB79zpYOGrusnopYCqYTM94IlULcPacDS9_d41JHGdBXdl1TmJAopSVlKfkuiJVSKPJVB3I1ZYW89SkU4ECh58Un/s320/costmr+value.jpg" width="320" /></span></a></div>
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<h3>
<div style="text-align: center;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: center;">
<span style="font-size: large;">Exchanges and Relationships</span></div>
</h3>
<div>
<div style="text-align: center;">
<span style="font-size: large;">Exchange is the act of obtaining a desired object from someone by offering something in return.</span></div>
<div style="text-align: center;">
<span style="font-size: large;">Marketing actions try to  create, maintain, and grow desirable exchange relationships</span></div>
</div>
<span style="font-size: large;"><br /></span>
<h4 style="text-align: center;">
<span style="font-size: large;">Markets</span></h4>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGq0gS4rNvoSoWLa5Ylvh2EEq3hvPEqUw6NgIeX7fMQo0gynF8v6x4mSkdG_d9TUWNhUW-jZGygyA83Bx7VYvn9WSk8hXlMMAUl2O0JFnJpHTvWvghIJZfA91NvN4iX3P4Pb32NiaCPEL7/s1600/market.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="296" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGq0gS4rNvoSoWLa5Ylvh2EEq3hvPEqUw6NgIeX7fMQo0gynF8v6x4mSkdG_d9TUWNhUW-jZGygyA83Bx7VYvn9WSk8hXlMMAUl2O0JFnJpHTvWvghIJZfA91NvN4iX3P4Pb32NiaCPEL7/s640/market.png" width="640" /></span></a></div>
<h4 style="text-align: center;">
<span style="font-size: large;"><br />Selecting Customers to Serve</span></h4>
<div>
<div style="text-align: center;">
<span style="font-size: large;">Marketing management is the art and science of choosing target markets and building profitable relationships with them.</span></div>
<div style="text-align: center;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: center;">
<span style="font-size: large;"> – What customers will we serve?</span></div>
<div style="text-align: center;">
<span style="font-size: large;"> – How can we best serve these customers?</span></div>
</div>
<div style="text-align: center;">
<span style="font-size: large;"><br /></span></div>
<div>
<div style="text-align: center;">
<span style="font-size: large;"><b>Market segmentation</b> refers to dividing the markets into segments of customers.</span></div>
<div style="text-align: center;">
<span style="font-size: large;"><b>Target marketing</b> refers to which segments to go after</span></div>
</div>
<div style="text-align: center;">
<span style="font-size: large;"><br /></span></div>
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<h4 style="text-align: center;">
<span style="font-size: large;">Choosing a Value Proposition</span></h4>
</div>
<div style="text-align: center;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: center;">
<span style="font-size: large;">A brand’s value proposition is the set of benefits or values it promises to deliver to customers to satisfy their needs</span></div>
<div>
<span style="font-size: large;"><br /></span></div>
<h3 style="text-align: center;">
<span style="font-size: large;">Designing a Customer Value-Driven Marketing Strategy</span></h3>
<h4 style="text-align: center;">
<span style="font-size: large;">Market Management Orientations</span></h4>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfpepN8EqhjaI0ei8fZUKO_W548irzhMFLvSNRAvsvsErXwWnz1OqQmQG9byNejDwxF4Ne9BPALzXrqeXkCfvOxH4_gS_wtAZeCOwtECy6CbzK1rypO2nQzeCNem1Ecpfx-a8Q-TZ1K0HZ/s1600/stragty.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfpepN8EqhjaI0ei8fZUKO_W548irzhMFLvSNRAvsvsErXwWnz1OqQmQG9byNejDwxF4Ne9BPALzXrqeXkCfvOxH4_gS_wtAZeCOwtECy6CbzK1rypO2nQzeCNem1Ecpfx-a8Q-TZ1K0HZ/s640/stragty.png" width="640" /></span></a></div>
<span style="background-color: orange;"><span style="font-size: large;"><br /></span></span>
<span style="background-color: orange;"><span style="font-size: large;"><b>Note: </b>For complete lecture download below given pdf file.</span></span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><a href="https://www.dropbox.com/home/marketing?preview=POM-Lecture-01.pdf" target="_blank"><br /></a></span>
<div style="text-align: center;">
<span style="color: red; font-family: Times, Times New Roman, serif; font-size: large;"><b style="background-color: white;"><a href="https://www.dropbox.com/home/marketing?preview=POM-Lecture-01.pdf" target="_blank">Download full Pdf file</a></b></span></div>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><br /></span>
<br />

Principle of Marketing: Creating Customer Value and Engagement Lec # 1

Asalam-o-Alaikum dear friends, I hope you would be fine, Dear friends today i am going to upload a lecture of Principle of Marketing, which...