Company and Marketing Strategy Lec # 2

Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload  lecture no 2 of Principles of Marketing which Sir Abdul Salam Mallah has taught us in class in Muistd.<br /> <br /> <h3> Contents</h3> Strategic Planning<br /> Steps in Strategic Planning<br /> Defining a Market Oriented Planning<br /> Setting Company Objectives and Goals<br /> Designing the Business Portfolio<br /> Analyzing the Business Portfolio<br /> Growth Share Matrix<br /> Growth and Downsize<br /> Partnering with other Companies Department<br /> Marketing Strategy and Marketing Mix<br /> Costumer Value driven marketing strategy<br /> Marketing Anaylsis<br /> Marketing Planning<br /> Marketing Implementation<br /> Marketing Department Organization<br /> Marketing Control<br /> <br /> <br /> Download full lecture please download below<br /> <br /> <h3 style="text-align: center;"> <span style="font-size: x-large;"><a href="https://drive.google.com/open?id=0B1jukj_D3MRzTVZ4Q19kVk4ySTA" target="_blank">Click Here to Download</a></span></h3>

Company and Marketing Strategy Lec # 2

Amaar 0 1:13 AM

Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload  lecture no 2 of Principles of Marketing which Sir Abdul Salam Mallah has taught us in class in Muistd. Contents Strategic Planning Steps in Strategic Planning Defining… Read more »

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Accounting in Action Lec/Chapter 1

Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload  lecture no 1 of financial accounting which Sir Waqar Ahmed Sethar has taught us in class in Muistd.<br /> <br /> <br /> <h3> <br />Lecture Objectives:</h3> <div> Explain what accounting is<br /> <br /> <br /> Identify the users and uses of accounting<br /> <br /> <br /> Explain GAAP and the cost principle<br /> <br /> <br /> Classification of Accounts<br /> <br /> <br /> Analyze Transactions<br /> <br /> <br /> Understand Four Financial Statements</div> <div> <span style="font-family: inherit;"><br /></span></div> <h3 style="text-align: center;"> <span style="font-size: x-large;"><a href="https://drive.google.com/open?id=0B1jukj_D3MRzdGRjdXBwT0xKaWM" target="_blank">Download Here</a></span></h3>

Accounting in Action Lec/Chapter 1

Amaar 0 1:11 AM

Asalam o Alaikum dear friends I hope you are all fine, today i am going to upload  lecture no 1 of financial accounting which Sir Waqar Ahmed Sethar has taught us in class in Muistd. Lecture Objectives: Explain what accounting is Identify the users a… Read more »

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Reading & Understanding Basic Financial Statements Lec # 3

<h2 style="text-align: center;"> <span style="font-size: large;">Primary Financial Statements</span></h2> <div> <h3> <span style="font-size: large;">Basic financial statements:</span></h3> <div> <ul> <li><span style="font-size: large;">Balance Sheet</span></li> <li><span style="font-size: large;">Income Statement</span></li> <li><span style="font-size: large;">Statement of Retained Earnings</span></li> <li><span style="font-size: large;">Statement of Cash Flows</span></li> </ul> </div> </div> <div> <h3> <span style="font-size: large;">Primary financial statements answer basic questions including:</span></h3> <div> <span style="font-size: large;">What is the company’s current financial status?</span></div> <div> <span style="font-size: large;">What was the company’s operating results for the period?</span></div> <div> <span style="font-size: large;">How did the company obtain and use cash during the period?</span></div> </div> <div> <span style="font-size: large;"><br /></span></div> <h3> <span style="font-size: large;">The Balance Sheet</span></h3> <div> <span style="font-size: large;">Summary of the financial position of a company at a particular date.</span></div> <div> <b><span style="font-size: large;"><br /></span></b></div> <div> <div> <span style="font-size: large;"><b>Assets:</b> cash, accounts receivable, inventory, land, buildings, equipment and intangible items</span></div> <div> <span style="font-size: large;"><b>Liabilities:</b> accounts payable, notes payable and mortgages payable.</span></div> <div> <span style="font-size: large;"><b>Owners’ Equity:</b> net assets after all obligations have been satisfied.</span></div> </div> <div> <span style="font-size: large;"><br /></span></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQyioLvMJ-vUQ20FgBq_ia4Qs21LJ8ueFiuTy_gx6VKjhZi0t_T2As74i1_FFOYnMZbFjTpXKQHmSG6sjw4TjgRmarh5UZ22gk2Bj-ibB9Dy18QG5FHF5FYIOkv6w2pmoPxshqyxuX7vl_/s1600/bs.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="296" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQyioLvMJ-vUQ20FgBq_ia4Qs21LJ8ueFiuTy_gx6VKjhZi0t_T2As74i1_FFOYnMZbFjTpXKQHmSG6sjw4TjgRmarh5UZ22gk2Bj-ibB9Dy18QG5FHF5FYIOkv6w2pmoPxshqyxuX7vl_/s400/bs.png" width="400" /></span></a></div> <div> <span style="font-size: large;"><br /></span></div> <h3> <span style="font-size: large;">The Income Statement</span></h3> <div> <div> <span style="font-size: large;">Shows the results of a company’s operations over a period of time.</span></div> <div> <span style="font-size: large;"><br /></span></div> <div> <span style="font-size: large;">What goods were sold or services performed that provided revenue for the company?</span></div> <div> <span style="font-size: large;">What costs were incurred in normal operations to generate these revenues?</span></div> <div> <span style="font-size: large;">What are the earnings or company profit?</span></div> </div> <div> <span style="font-size: large;"><br /></span></div> <div> <span style="font-size: large;"><br /></span></div> <div> <div> <b><span style="font-size: large;">Revenues</span></b></div> <div> <span style="font-size: large;">Assets (cash or AR) created through business operations</span></div> <div> <b><span style="font-size: large;">Expenses</span></b></div> <div> <span style="font-size: large;">Assets (cash or AP) consumed through business operations</span></div> <div> <b><span style="font-size: large;"><br /></span></b></div> <div> <b><span style="font-size: large;"><br /></span></b></div> <div> <b><span style="font-size: large;">Net Income or (Net Loss)  == Revenues – Expenses</span></b></div> <div> <span style="font-size: large;"><br /></span></div> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwtrRewfCSaU5GYcHLGkxBVgimPl1pFjwVTbxbsivia8aDupg3sPLVFew7MK38KQAWAwUgkCtoDyerfYNwfbfKCXKFr562d1EVdA1qRQcUYrTIo6GuaNcdE3n2GEPtM3G4RkSD2IA0qw8v/s1600/is.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="296" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwtrRewfCSaU5GYcHLGkxBVgimPl1pFjwVTbxbsivia8aDupg3sPLVFew7MK38KQAWAwUgkCtoDyerfYNwfbfKCXKFr562d1EVdA1qRQcUYrTIo6GuaNcdE3n2GEPtM3G4RkSD2IA0qw8v/s400/is.png" width="400" /></span></a></div> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div> <span style="font-size: large;"><br /></span></div> <div> <span style="font-size: large;"><br /></span></div> <div> <span style="font-size: large;"><br /></span></div> <h3> <span style="font-size: large;">Statement of Retained Earnings</span></h3> <div> <span style="font-size: large;">An additional financial statement that identifies changes in retained earnings from one accounting period to the next.</span></div> <div> <span style="font-size: large;"><br /></span></div> <div> <span style="font-size: large;"><br /></span></div> <div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7CZfQr6aOuLjWj7Gi86F7JUi_DnuDTN3dd_SubYSXVJAyWpEwvE8wbJRl0Qf0GP3C2wdl3YC_WFFL50nt_2iwpCVhbwtpySPUWyGIWrf-jZwVnE4prkO1Z82iP6OgwYsLP3H_v7YOAmqB/s1600/cf.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7CZfQr6aOuLjWj7Gi86F7JUi_DnuDTN3dd_SubYSXVJAyWpEwvE8wbJRl0Qf0GP3C2wdl3YC_WFFL50nt_2iwpCVhbwtpySPUWyGIWrf-jZwVnE4prkO1Z82iP6OgwYsLP3H_v7YOAmqB/s400/cf.png" width="400" /></span></a></div> <div> <span style="font-size: large;"><br /></span></div> <h3> <span style="font-size: large;">Statement of Cash Flows</span></h3> </div> <div> <div> <span style="font-size: large;">Reports the amount of cash collected and paid out by a company in operating, investing and financing activities for a period of time.</span></div> <div> <span style="font-size: large;"><br /></span></div> <div> <ul> <li><span style="font-size: large;">How did the company receive cash?</span></li> <li><span style="font-size: large;">How did the company use its cash?</span></li> <li><span style="font-size: large;">Complementary to the income statement.</span></li> <li><span style="font-size: large;">Indicates ability of a company to generate income in the future.</span></li> </ul> <div> <span style="font-size: large;"><br /></span></div> </div> </div> <div> <div> <b><span style="font-size: large;">Cash inflows</span></b></div> <div> <ul> <li><span style="font-size: large;">Sell goods or services</span></li> <li><span style="font-size: large;">Sell other assets or by borrowing</span></li> <li><span style="font-size: large;">Receive cash from investments by owners</span></li> </ul> </div> <div> <span style="font-size: large;"><br /></span></div> <div> <b><span style="font-size: large;">Cash outflows</span></b></div> <div> <ul> <li><span style="font-size: large;">Pay operating expenses</span></li> <li><span style="font-size: large;">Expand operations, repay loans</span></li> <li><span style="font-size: large;">Pay owners a return on investment</span></li> </ul> </div> </div> <div> <span style="font-size: large;"><br /></span></div> <div> <span style="font-size: large;">You can download complete lecture with below link</span></div> <div> <br /></div> <div style="text-align: center;"> <b><span style="font-size: x-large;"><a href="https://drive.google.com/open?id=0B1jukj_D3MRzSzBOOVZETnYybmc" target="_blank">Download Here</a></span></b></div> <div> <br /></div>

Reading & Understanding Basic Financial Statements Lec # 3

Amaar 0 2:05 AM

Primary Financial Statements Basic financial statements: Balance Sheet Income Statement Statement of Retained Earnings Statement of Cash Flows Primary financial statements answer basic questions including: What is the company’s current financial sta… Read more »

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Managing in an Global Environment Lec # 05

<h2 style="text-align: center;"> <span style="font-size: large;">What’s Your Global Perspective?</span></h2> <div> <h3> <span style="font-size: large;">Parochialism</span></h3> </div> <div> <div> <span style="font-size: large;">Is viewing the world solely through its own eyes and perspectives.</span></div> <div> <span style="font-size: large;">Is not recognizing that others have different ways of living and working.</span></div> <div> <span style="font-size: large;">Is a significant obstacle for managers working in a global business world.</span></div> <div> <span style="font-size: large;">Is falling into the trap of ignoring others’ values and customs and rigidly applying an attitude of “ours is better than theirs” to foreign cultures.</span></div> </div> <div> <span style="font-size: large;"><br /></span></div> <h3 style="text-align: center;"> <span style="font-size: large;">Adopting a Global Perspective</span></h3> <div> <h4> <b><span style="font-size: large;">Ethnocentric Attitude</span></b></h4> <div> <span style="font-size: large;">The parochialistic belief that the best work approaches and practices are those of the home country.</span></div> </div> <div> <span style="font-size: large;"><br /></span></div> <div> <h4> <b><span style="font-size: large;">Polycentric Attitude</span></b></h4> <div> <span style="font-size: large;">The view that the managers in the host country know the best work approaches and practices for running their business.</span></div> </div> <div> <span style="font-size: large;"><br /></span></div> <div> <h4> <b><span style="font-size: large;">Geocentric Attitude</span></b></h4> <div> <span style="font-size: large;">A world-oriented view that focuses on using the best approaches and people from around the globe.</span></div> </div> <div> <span style="font-size: large;"><br /></span></div> <h3 style="text-align: center;"> <span style="font-size: large;">Regional Trading Agreements</span></h3> <div> <h4> <span style="font-size: large;">The European Union (EU)</span></h4> <div> <b><span style="font-size: large;">A unified economic and trade entity </span></b></div> <div> <span style="font-size: large;">Austria, Italy, Belgium, Latvia, Bulgaria, Lithuania, Croatia, Luxembourg, Cyprus, Malta, Czech Republic, Netherlands, Denmark, Poland, Estonia, Portugal, Finland, Romania, France, Slovakia, Germany, Slovenia, Greece, Spain, Hungary, Sweden, Ireland, United Kingdom.</span></div> </div> <div> <span style="font-size: large;"><br /></span></div> <div> <div> <b><span style="font-size: large;">Economic and monetary union (Euro)</span></b></div> </div> <div> <span style="font-size: large;"><br /></span></div> <div> <h4> <span style="font-size: large;">North American Free Trade Agreement (NAFTA)</span></h4> <div> <span style="font-size: large;">Eliminated barriers to free trade (tariffs, import licensing requirements, and customs user fees)</span></div> </div> <div> <span style="font-size: large;"><br /></span></div> <h3 style="text-align: center;"> <span style="font-size: large;">The World Trade Organization (WTO)</span></h3> <div> <div> <ul> <li><span style="font-size: large;">Evolved from the General Agreement on Tariffs and Trade (GATT) in 1995.</span></li> <li><span style="font-size: large;">Functions as the only global organization dealing with the rules of trade among nations.</span></li> <li><span style="font-size: large;">Has 164 member nations </span></li> <li><span style="font-size: large;">Monitors and promotes world trade</span></li> </ul> </div> </div> <h3 style="text-align: center;"> <span style="font-size: large;">Other Forms of Globalization</span></h3> <div> <span style="font-size: large;"><br /></span></div> <div> <h4> <span style="font-size: large;">Strategic Alliances</span></h4> <div> <span style="font-size: large;">Partnerships between and organization and a foreign company in which both share resources and knowledge in developing new products or building new production facilities.</span></div> </div> <div> <span style="font-size: large;"><br /></span></div> <div> <h4> <span style="font-size: large;">Joint Venture</span></h4> <div> <span style="font-size: large;">A specific type of strategic alliance in which the partners agree to form a separate, independent organization for some business purpose.</span></div> </div> <div> <span style="font-size: large;"><br /></span></div> <div> <h4> <span style="font-size: large;">Foreign Subsidiary</span></h4> <div> <span style="font-size: large;">Directly investing in a foreign country by setting up a separate and independent production facility or office.</span></div> </div> <div> <span style="font-size: large;"><br /></span></div> <h3 style="text-align: center;"> <span style="font-size: large;">Managing in A Global Environment</span></h3> <div> <div> <b><span style="font-size: large;">The Legal Environment</span></b></div> <div> <span style="font-size: large;">--Stability or instability of legal and political systems</span></div> <div> <ul> <li><span style="font-size: large;">Legal procedures are established and followed</span></li> <li><span style="font-size: large;">Fair and honest elections held on a regular basis</span></li> </ul> </div> <div> <b><span style="font-size: large;">Differences in the laws of various nations</span></b></div> <div> <ul> <li><span style="font-size: large;">Effects on business activities</span></li> <li><span style="font-size: large;">Effects on delivery of products and services</span></li> </ul> <div> <span style="font-size: large;"><br /></span></div> </div> </div> <div> <span style="font-size: large;">Rest of the content could be seen in following downloadable file.</span></div> <div> <span style="font-size: large;"><br /></span></div> <div style="text-align: center;"> <b><span style="font-size: large;"><br /></span></b></div> <div style="text-align: center;"> <b><span style="font-size: x-large;"><a href="https://drive.google.com/open?id=0B1jukj_D3MRzS0M3SkFuc29RczQ" target="_blank">Download Here</a></span></b></div> <div> <span style="font-size: large;"><br /></span></div> <div> <span style="font-size: large;"><br /></span></div> <div> <span style="font-size: large;"><br /></span></div> <div> <br /></div>

Managing in an Global Environment Lec # 05

Amaar 0 1:40 AM

What’s Your Global Perspective? Parochialism Is viewing the world solely through its own eyes and perspectives. Is not recognizing that others have different ways of living and working. Is a significant obstacle for managers working in a global busi… Read more »

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